Hongdou Group Opens China's First Unmanned Clothing Store
Zhang Xia
/SOURCE : Yicai
Hongdou Group Opens China's First Unmanned Clothing Store

(Yicai Global) Sept. 18 -- Chinese apparel manufacturer, Hongdou Group Co., better known as Hodo, has opened China's first unmanned clothing store in Wuxi, Jiangsu province.

The new store is China's first in the fashion industry based on radio-frequency identification, or electronic tags. The firm hopes to set up a new standard in modern retail, online media outlet Leifeng reported.

A broad range of products are available in the store. Once customers have chosen what garments to buy, they place them in a designated cashier area. The system can quickly recognize the type and quantity of goods put down, and customers can scan a QR code to pay for the goods. Payments accepted include Tencent Holdings Ltd.'s [HKG:0700] WeChat, Alibaba Group Holding Ltd.'s [NYSE:BABA] Alipay or Hodo's self-developed app.

There is a high-precision security system at the store's exit, which integrates anti-theft and cashier verification functions. It can automatically verify customer's purchases and opens the door upon payment completion.

Electronic tag technology can read and write data via radio signals without mechanical or optical contact between the recognition system and target. It is one of several unmanned money collection programs used by unmanned convenience stores. The technology can read and write multiple tags at the same time and is low cost and convenient with a long service life.

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Keywords: Hongdou Group Co. , Hodo , Radio Frequency Identification , Retail , Fashion , Unmanned Clothing Store