(Yicai) Aug. 28 -- Black Myth: Wukong, an action role-playing game developed by China’s Game Science, has caused a sensation in China since its release last week and several peripheral industries have been quick to cash in. Tickets for a string of themed concerts organized by Black Myth: Wukong and Poly Culture Group sold out in several cities on their release today.

Tickets for performances in Shenzhen, Shanghai and Hangzhou had sold out as of 2 p.m. on the ticketing platform Maoyan. And only a few in Beijing and Chongqing are left.

There will be two concerts in each of the five cities and prices range from CNY180 (USD25) to CNY880 (USD123), according to Maoyan. The first concert will be in Shenzhen on Sept. 8 and the last one in Chongqing on Oct. 27. Each concert will be at least 90 minutes long.

Black Myth: Wukong, which was seven years in development, has been a huge hit in China since its release on Aug. 20, selling more than 10 million copies within four days. At between CNY268 (USD27) and CNY328 a copy, sales have already eclipsed the cost to develop the game which was roughly CNY400 million (USD56 million).

The craze for Black Myth: Wukong has now spread from the virtual world to the real world. Coffee chain Luckin Coffee’s co-branded coffee is selling well, and northern Shanxi province, one of the real world settings used in the game, has seen a surge in the number of visitors.

Games, same as films and TV dramas, play a central role in industry chains and drive the development of surrounding industries, Sun Jiashan, associate researcher at the Central Academy of Culture and Tourism Administration, told Yicai. This is part of the natural development of the cultural industry and marks the maturity of the industrial chain.

Editor: Kim Taylor