Haier Initiates Strategic Transformation Plan in North America, Changes CEO of GE Appliances
Wang Zhen
/SOURCE : Yicai
Haier Initiates Strategic Transformation Plan in North America, Changes CEO of GE Appliances

(Yicai Global) June 22 -- Qingdao Haier Co's (SH:600690) GE Appliances will kick off its next strategic stage of development to continue leading the North American market, and promote strategic transformation into user community oriented retail in the age of the Internet of Things, said the company. The transformation plan includes the establishment of intelligent home appliances ecosystem, expansion of connected and customized factories and big data marketing transformation.

CEO of GE Appliances Chip Blankenship will leave the company at the end of 2017 after six years of services. Unlike the traditional succession plan, the next phase of the company's strategic transformation will be led by a three-member executive board at GE Appliances.

The division of labor in the three-member team will be as follows: Kevin Nolan, the current vice president of GE Appliances and chief technology officer of Qingdao Haier and GE Appliances, will serve as CEO; Melanie Cook, current vice president of GE Appliances' Sourcing team, will serve as chief operating officer; and Rick Hasselbeck, currently chief marketing officer of GE Appliances, will serve as chief business officer.

The appointment of Nolan, Cook and Hasselbeck will take effect from the date of release. They will work with Blankenship to achieve 'seamless transition" on employees, customers and partners.

Haier's promotion of strategic transformation in the North American market and shift of the GE Appliances leadership into a three-member team means total change of GE Appliances' management structure. It will also introduce Haier's innovation platform for start-ups management to promote the internet management mode of GE Appliances, the company added.

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Keywords: Haier , Electrical Appliances