(Yicai Global) Sept. 28 -- Jiangsu-based Great Wall Movie and Television Co. [SHE:002071] has proposed to buy a 64.5-percent stake in a tourism company in Anhui province for CNY168 million (USD25.27 million) in order to combine its entertainment business with tourism.

The producer's board of directors greenlit the plan to buy a stake in Anhui Maren Qifeng Culture & Tourism Co. today, a statement released by the company said.

Maren Qifeng is based in Wuhu, Angui, and is close to the banks of the Yangtze River, a well-known Chinese tourist attraction. The company relies on the natural resource to generate income, and has designed a lot of value-added products and services for the tourism industry, including hotels, catering and travel agencies.

Great Wall is mainly engaged in producing television shows, such as dramas, documentaries and advertisements. It is devoting itself to combining entertainment and tourism to enhance profitability of the derivatives industry stemming from movies and television.

The company bought a movie and television creative park in Zhuji, in eastern Zhejiang province, in May 2015. It owns nine travel agencies serving the cultural tourism industry. Buying Maren Qifeng is a perfect move for Great Wall, the potential buyer said.