(CBN - Global) April 25 -- GOME Electrical Appliances Holding Ltd. [HKG:0493], one of China's largest privately owned electrical appliance retailers, has opened a flagship e-store on American e-commerce giant Amazon.com Inc.'s [NASDAQ:AMZN] China website.
The two companies have entered a strategic partnership that will unite the strengths of Amazon China's online sales platform and GOME's nation-wide electrical appliance supply chain.
Initially, the flagship store will mainly serve the market in Beijing. Its services are then expected to become available across major first- and second-tier cities within the year. In the future, the service is likely to be expanded nationwide, and will include a wide variety of electrical appliances.
More than 90 percent of cross-border online shoppers hold at least a bachelor's degree, and more than half have a monthly income of over CNY5,000 (USD768), according to an Amazon 2015 report on cross-border e-commerce trends.