(Yicai) Sept. 5 -- Zeekr Intelligent Technology Holding, an electric vehicle maker owned by Geely Holding Group, is persisting with its annual sales target despite only hitting half of the goal in the first eight months of the year, the firm’s chief executive said.

Zeekr shifted 67,000 units in the eight months ended Aug. 30, An Conghui told Yicai in a recent interview, but the automaker still aims to hit 140,000 deliveries this year.

“This year’s target is to double last year’s sales volume,” An said. “And deliveries in 2025 should be twice that of 2024 to reach 650,000 units.” 

To achieve these goals, Zeekr is preparing to launch a new model at the end of 2023 and two more next year and in 2025. The Hangzhou-based company will also better position itself in terms of sales channels, ecology, and services.

Electric car sales used to be driven by mini EVs, with prices under CNY100,000 (USD13,700), and mid-sized cars priced at about CNY300,000. But this year the market has centered around mid-range autos and Zeekr will focus more on this area in future, An said.

Zeekr has three models on the market at present. The luxury coupe Zeekr 01 was selling at around CNY336,000 (USD46,050) before last month’s price cut, the all-electric minivan Zeekr 009 at CNY527,000 and the entry-level compact crossover Zeekr X at CNY200,000.

Zeekr is also preparing to go public in New York. It plans to issue up to 926 million shares on the New York Stock Exchange, according to a notice posted on the China Securities Regulatory Commission website on Aug. 25.

Editors: Xu Wei, Kim Taylor