(Yicai Global) April 7 -- France E-Commerce Week got underway in China yesterday to promote economic and cultural ties between the two countries. More than 500 French brands are expected to put more than 5,000 products on sale.

China’s commerce ministry called on Tmall, JD.Com, and other e-commerce sites to set up special sections for French products, such as cosmetics, wines and drinks, foods, maternal and child supplies, clothing, footwear, and bags, and invite French brands to participate in cross-border livestreams to introduce their culture and goods to Chinese customers.

France E-Commerce Week was launched during French President Emmanuel Macron’s three-day state visit to China, which ends today.

French Ambassador Bertrand Lortholary recorded a special video for the promotional campaign in which he introduced some French products and stressed the relevance and importance of the event in promoting high-quality French items and cooperation between the two countries.

Shanghai also asked supermarket chain Hema Fresh, group-buying platform Pinduoduo, second-hand sneaker trading app Poizon, life service site BL.Com, online grocer Digdong Maicai, and other platforms to sell French cosmetics, wines and drinks, seasonings, bakery items, home furnishings, ornaments, and ceramics. The city will also host French food-tasting events and art exhibitions.

Editors: Zhang Yushuo, Futura Costaglione