(Yicai Global) Sept. 1 -- Jingdong Financial Group, part of JD.com Inc. [NASDAQ:JD], and China Everbright Bank Co. [SHA:601818] have entered a new strategic partnership covering access, application and user acquisition with a view to create more financial service models.

The pair previously collaborated on cloud payments, the Xiao Bai credit card, asset securitization and online financing.

By upgrading product-oriented cooperation to the application and user level, the latest deal will further tap into the duo's complementary strengths in terms of Big Data risk control, user profiling and artificial intelligence; develop more applications for customer service automation, intelligent investment consulting and consumer finance; and integrate business operations at a deeper level through data and technology, the companies said in a joint statement.

Jingdong Financial will use its technological expertise to further develop financial services along the business chain and diversify their application.

"The partnership will enable both companies to create greater synergies in financial businesses throughout the industry chain, and improve the user experience for financial service consumers," said Yang Bingbing, e-banking general manager at Everbright.

Jingdong Financial has been pushing to become an asset-light tech firm and fintech exporter. It set up a fintech division in September 2016. Before that, its proprietary businesses were rural finance, supply chai finance, consumer finance, wealth management, crowdfunding, payments, insurance and securities services.