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(Yicai Global) Sept. 4 -- Chinese e-commerce has a correlation coefficient of 0.709 for boosting manufacturers' revenue and profit, meaning each USD150,000 (CNY1 million) investment producers make in it will bring in a direct performance improvement of CNY709,000, a China Council for the Promotion of International Trade report shows.
E-commerce can also foster sales growth, reduce corporate costs, improve operational efficiency and help brands solidify their image, the report said.
Manufacturers involved in the investigation generally believe that e-commerce can improve sales, help companies expand their market presence and lower costs.
China's manufacturing industry has not unlocked the full potential of e-commerce, the report said. Online and offline market conditions, unfair competition rules that increase the pressure manufacturers face, and the country's failure to enact laws on e-commerce transactions, product quality control and taxation have acted as constraints, the report said.