(Yicai Global) Sept. 21 -- Shanghai Joyu Culture Communication Co., Zhejiang Tourism Group Co., Nanjing Fullshare Industrial Holding Group Co. and ResPublic Group Co. jointly established a USD1.52 billion (CNY 10 billion) fund to promote the development of the tourism industry in Zhejiang province and China.

The fund will invest in intellectual property in the sector in areas such as scenic areas, gourmet food, travel, shopping and literature creation with a focus on new types of travel operations.

Shanghai Joyu Culture Communication Co. is affiliated to Joyu International Tourism Operation Group, a Chinese leading O2O (online-to-offline) one-stop tourism service provider. Joyu Culture runs a comprehensive tourism website -- Lvmama.com.

Nanjing Fullshare Industrial Holding Group Co. devotes itself to advancing green buildings and the health industry. Its businesses cover more than 20 countries and work in the fields of urban development and operation, infrastructure construction and resort landscape

ResPublic offers industrial financial services, and its registered capital is CNY2 billion.