(Yicai) Nov. 6 -- Pigeon is optimistic about the Chinese market and will find ways to adapt to China’s dwindling birth rate, said a senior executive at the Japanese maker of mother and baby care products.

“China’s population is 10 times that of Japan and 20 times that of South Korea, and we remain optimistic about China's future economic development and household spending,” Pigeon China President Zhou Jianfeng said in an interview with Yicai.

“We will do our part, developing higher-quality parenting products and solutions,” he said. “For example, young people in China are now more anxious about parenting. As an expert in maternal and infant products, we can help parents nurture their kids in a less stressful, scientific, and enjoyable way.”

Tokyo-based Pigeon also wants to bring out more elderly care products, a segment with huge potential in China. By marrying Japan’s experience in caring for senior citizens with China’s strengths in Big Data, digitized marketing, and artificial intelligence-powered technologies, Pigeon will be able to develop better services and products, Zhou said.

Pigeon is taking part in the the sixth China International Import Expo, which kicked off in Shanghai yesterday, for the first time and is showcasing many of its latest products, such as milk bottles and pacifiers as well as its baby cleaning and skincare products.

Pigeon entered the Chinese market almost two decades ago and has three plants in Shanghai and Changzhou, eastern Jiangsu province. Most of the products it sells in China are made in the country, and some are even exported to Japan, the United States, Europe and Southeast Asia, Zhou said.

Editors: Dou Shicong, Kim Taylor