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(Yicai Global) Dec. 18 -- Blind boxes, a toy retail trend that is taking China by storm after starting in Japan, is becoming increasingly popular around the world.
From January to September, Chinese e-commerce platforms have sold five times as many blind boxes from a year ago, according to a report recently released by CBN Data. Some of the destinations include Singapore, Australia, and 120 other countries.
Editor: Emmi Laine