(Yicai Global) Aug. 21 -- Chinese regulators are starting a new clampdown on the country's live streaming platforms calling for real-name authentication and black-listing systems to deal with illegal content.

Authorities have issued new guidelines for the sector to strengthen regulation, the National Office Against Pornographic and Illegal Publications said in a statement. Platform operators will be required to record and log users' individual data and retain it for an unspecified period, the document states, adding that users disseminating illegal content should be black-listed. The guidelines also call on internet service providers to set up systems for content auditing and information filtering.

The guideline emphasizes that enterprises providing network access services for the live streamers shall not provide the services operators without relevant licenses.

Industry statistics indicated that live streaming platform users in China had reached 425 million by the end of June. Following rapid growth last year, increases in user figures have cooled amid possible saturation in the sector.