(Yicai Global) Nov. 13 --  Shares in Chinese distiller Kweichow Moutai, owner of the most expensive stocks on the Chinese mainland, jumped 2 percent to hit a new high of CNY1,227.8 (USD175.13) in morning trade today.

The gains came hot on the tail of retailer Suning selling 35 tons of its Feitian Moutai liquor during the Singles Day shopping festival on Nov. 11. Suning and Tmall became the only two e-commerce platforms to offer Guizhou Moutai in September this year, and the additional sales and higher prices will lead to greater net profit for the distiller, according to analysts.