(Yicai Global) Sept. 6 -- China Pacific Insurance (Group) Co. [SHA:601601; HK:2601] (CPIC) has rolled out the intelligent adviser it developed -- Alpha Insurance.

Alpha Insurance compares a family's ability to handle exposure to risk with that of users across the country to provide insurance advice.

It uses CPIC's data bank with information on 110 million customers and big data algorithms to build personalized family insurance portfolio plans based on six groups of questions on basic information, family structure, income and expenditure, assets and liabilities, social security benefits and living habits to boost national insurance consumer education, Cnstock.com reported yesterday.

CPIC began implementing its Digital CPIC strategy last year in hopes of bringing customers a direct, accurate, simple and personalized digital experience with applications. As a pioneer in the field of big data and machine intelligence, Alpha Insurance aids CPIC's marketing team and will allow the firm to gain experience in the use of big data and artificial intelligence so it can enhance customers' digital experiences.