(Yicai Global) April 4 -- Huya, a Chinese e-sports streaming platform listed in New York, plans to raise USD550 million through a follow-on public share offering in order to raise money for e-sports content and acquisitions.

The Guangzhou-based firm wants to build a content ecosystem and find new partners to offer more diverse and high-quality content, it said in a filing to the United States Securities and Exchange Commission. The company also plans to develop new products, make overseas acquisitions and run new marketing campaigns.

Huya more than doubled its operating revenue last year and pocketed CNY461 million (USD68.7 million) in net profit, based on non-generally accepted accounting principles. It also began expanding into Southeast Asia and Latin America under the brand Nimo TV, which had already picked up 10 million monthly active users by the end of last year after launching in May.

The firm listed on the New York Stock Exchange the same month, becoming China's first video game-streaming company to list in the US. At an offering price of USD12 per share, it raised USD207 million. Its stock [NYSE:HUYA] closed yesterday at USD27.05.

Editor: James Boynton