(Yicai Global) May 19 -- Beijing Calorie Technology, the startup behind China’s largest fitness app Keep, said it has raised USD80 million in an E-round of fundraising, led by Hong Kong’s Jeneration Capital Management.

Existing shareholders Tencent Holdings, Shanghai-based Morningside Venture Capital, GGV Capital of the US and Germany’s Bertelsmann Asia Investments, also took part in the latest financing round.

The funds will allow Keep to continue to focus on the public’s fitness needs and to consolidate its advantages in sporting content as well as end product development so as to provide a complete sporting solution, it said in a statement today.

Keep’s mobile sports app has over 200 million users so far and almost 10 million subscribers who receive customized training programs. In 2018 it branched out into offline gyms under the brand name of Keepland.

Formed in late 2014, Keep raised USD190 million in its first six rounds of fundraising with US investment bank Goldman Sachs Group, Morningside Venture Capital and Shenzhen-based Tencent as major investors, according to business data search platform Tianyancha.

Editor: Kim Taylor