(Yicai Global) Aug. 8 -- CL Electronics Holdings sold 11.14 million TVs abroad in the first half in a volume more than one-third higher than the same time last year.

Its sales in the North American market increased by three-quarters in the same period, even against the backdrop of uncertainties in the international situation, the company announced today.

The Huizhou, Guangdong province-based firm, which ranked third in North American market share by sales volume last year, moved up into the second slot this year, riding a 3.6 percentage point increase to take a 15.5 percent slice. Its March sales boosted it past South Korea's Samsung and into the top spot for the month.

The company's superior performance in North America comes from the deep and extensive local channels it has built up since 2011 as it gradually came aboard with Amazon and Walmart and with all of Best Buy's stores in 2017, and steadily raised its share in mid- and high-end channels, it said.

The company has also worked out a detailed contingency assessment of external uncertainties and their potential risks and is now fully prepared for any eventuality. 

TCL has a complete overseas supply chain, with factories in Mexico, South America, Poland, Vietnam, India and other places, and overseas production of over 15 million sets per year. 

The firm's abundant manufacturing capacity abroad is sufficient to satisfy North American market demand and effectively counter latent risks, it said.

Editor: Ben Armour