(Yicai Global) Feb. 6 – Chinese domestic tourists numbers are expected to surge during this year’s Spring Festival, starting Feb. 15, resulting in bumper profits for the sector, said a high-ranking official within China's national tourism body.
The number of tourists traveling to destinations within the country during this year’s holiday is estimated to reach 385 million people, a rise of 12 percent annually, with industry revenues set to total CNY476 billion (USD75.6 billion), representing annual growth of 12.5 percent, said Wang Xiaofeng, deputy director of China National Tourism Administration today.
Many people choose to travel during the Spring Festival because they want to go to places with warmer climates in the south or go north to play in the snow, Wang said. 65.9 percent of domestic tourists choose medium- and long-distance destinations, a CNTA survey shows. Sanya, a beach resort city in southern Hainan province and Harbin, a city famous for its ice sculpture festival in northeastern Heilongjiang province, are the two most popular destinations for domestic travelers.
Travelling together with one’s family is a popular trend among Chinese domestic tourists, with 52.7 percent choosing self-guided family travel and 34.5 percent choosing short-distance excursions.
Shopping malls, museums, amusement parks, zoos, and temples located in second- and third-tier cities will also receive large numbers of tourists, Wang said.