(Yicai Global) July 20 -- Chinese display screen manufacturers are getting ready to mass produce micro light-emitting-diode displays, which are the next generation of screens and will be mainly used on large devices as well as in-car and wearable equipment, so as to help reduce its exorbitant cost.

Giant television sets with backlit mini-LED displays are considered to be a new growth point in the industry, Yicai Global learned at the Universal Semiconductor & Display Expo that ended in Shenzhen yesterday.

South Korean conglomerate Samsung, for instance, showcased its 2.8-meter micro-LED TV, which retails at over CNY1 million (USD139,160), at the event.

Display panel makers are moving into the mass production of micro-LEDs so as to make it cheaper, said Gao Jinlong, general manager of micro-LED testing company Alphabetter. They have all started to buy more equipment and to build production lines.

HKC, whose production base for micro-LED displays is in Yichang, central Hubei province, plans to slash the cost of a 3.5-meter direct-view mini-LED screen to CNY100,000 (USD13,916), so as to help open up the market.

Tianma New Display Technology Research Institute has invested CNY1.1 billion (USD153.1 million) in micro-LED production lines which will start operation next year, said Xi Kerui, vice president and technology director of the Xiamen-based research institute.

Investment in the micro-LED display global industrial chain has soared since 2018 and this segment is expected to surge after 2025, Xi said.

Despite the fact that micro-LED products are still in their embryonic period, the China Video Industry Association has already begun setting standards for in-car micro-LED displays.

Editors: Liao Shumin, Kim Taylor