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(Yicai) April 7 -- Didi Global said it will soon resume food delivery services in Brazil under the Chinese ride-hailing giant's local brand 99 Food after suspending the business in 2019 due to strategic adjustments.
Didi aims to continuously enhance the "one-stop" experience for users in Brazil and give them more choices by coordinating diversified local services, including ride-hailing and payment, the Beijing-based company announced on April 5.
As one of the world's fastest-growing food delivery markets, Brazil still has unmet user demand in second and third-tier cities, leaving significant room for service improvement, according to Didi.
Resuming the food delivery business in Brazil is a natural extension of Didi's local urban service ecosystem, said a relevant person in charge of the firm. Many merchants hope the company can provide ride-hailing, parcel delivery, and food delivery services, the person added.
Riders on Didi's platform in Brazil will be able to transport people, goods, and food, with the move being a concrete manifestation of the firm's internationalization strategy, the person pointed out.
Didi entered the Brazilian market in 2018 after acquiring 99, a local ride-hailing service provider, and launched ride-hailing, financial, parcel, and food delivery services. Its active users topped 50 million as of last year.
Didi has about 700,000 riders in Brazil, covering more than 3,300 towns and cities. Its orders for two-wheeled ride-hailing services exceeded one billion over the past three years.
Didi has gained experience from its successful food delivery business in Mexico, Colombia, and other countries, which, along with its localization capabilities, will empower its food delivery business in Brazil.
The international business of Didi covers Australia, New Zealand, Japan, Egypt, Mexico, Brazil, Argentina, the Dominican Republic, Chile, Ecuador, Panama, Colombia, Peru, and Costa Rica.
Didi's gross transaction value from its global business surged 35 percent to CNY91.3 billion (USD12.5 billion) in the three months ended Dec. 31 from a year ago, soaring over 30 percent for the fourth straight quarter, according to the company's latest earnings report.
Editor: Martin Kadiev