China Warns Online Retailers Not to Push False Ads on 618
Dou Shicong
/SOURCE : yicai
China Warns Online Retailers Not to Push False Ads on 618

(Yicai Global) June 14 -- Chinese market authorities have summoned 16 Chinese online retailers, including Tmall, JD.Com and Suning.Com, to advise them not to engage in false advertising during the upcoming '618' shopping festival.

The Beijing Administration for Market Regulation has told e-commerce firms to stick to truthful advertising practices, which includes stating the correct prices of products and the rightful terms of sales, the Beijing News reported today.

This means that sellers cannot raise prices just before the festival in order to offer huge "discounts" nor use slogans such as "today's limited offer" or inform that the "price rises tomorrow." Any additional gifts are not allowed to be counterfeit products. 

An increasing number of sellers have joined JD.Com's promotion campaign on June 18th each year, the anniversary of the platform. So far the biggest such national consumption bonanza is Alibaba Group Holding's 'Double 11' in November. 

Editor: Emmi Laine

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Keywords: Tmall , JD.Com , Suning.Com , Online Retail , 618 Shopping Festival