(Yicai Global) July 27 -- China's central government will set up a service center to deal with intellectual property rights and commercial disputes for the first China International Import Expo.

Most copyright holders prefer to ask for a temporary injunction to immediately stop any infringement practices during exhibition fairs, which is quicker than traditional litigation, said Tan Jian, deputy director of the IPR center at the China Council for the Promotion of International Trade.

Shanghai has formulated a guideline for judicial support to strengthen the IPR protection for the expo. The court will resort to measures such as pre-litigation orders to stop trademark violations, particularly regarding counterfeits. 

"The import expo is also an opportunity to promote international cooperation in the field of intellectual property protection," Tan suggested, adding that China should partner with relevant countries to jointly investigate breaches of related laws to protect the legitimate rights and interests of copyright holders.

Exhibitors and purchasers can find more legal information through the fair's official website and hotline, as well as eventually from the service center's staff and leaflets on-site.

The CIIE will be held at the National Exhibition and Convention Center in Shanghai on Nov. 5-10.

Editor: Emmi Laine