(Yicai Global) June 30 -- China has unveiled new rules to vet online audio-visual programs before they are posted on the internet. China's media regulator said the new rules are introduced to promote healthy development of the industry.
China Netcasting Services Association, the industry body, held its standing council meeting in Beijing today to adopt the new rules. Under the new regulation, online program characters shall not engage in scandalous misdeeds, not imply drugs or prostitution and other criminal acts, and the characters who display harmful or marginalized views will be carefully scrutinized, state-run Xinhua News Agency reported.
Online audio-visual program scripts cannot harm national image, national unity and social stability, and cannot advocate primitive superstition, terrorist violence, crime, obscenity and vulgar taste and insult or slander others, degrade fine cultural traditions of the nationalities. Online content containing any such element must be prohibited.
Online audio-visual programs, including online drama, micro-film, online movies, film and television cartoons, documentaries, literature, entertainment, science and technology, finance, sports, education programs will be checked by at least three auditors before being given approval and posted online.