(Yicai Global) June 28 -- After releasing new regulations for search engines over the weekend, China's Internet regulator today issued administrative rules for apps that require providers to authenticate the real identity on registered users.
There are more than four million apps available on domestic app stores, and that number continues to grow rapidly, according to the Cyberspace Administration of China (CAC).
Criminals have exploited some apps to incite violence and terrorism, disseminate pornography, spread rumors, cheat and steal, and harm users' legitimate interests.
According to the Administrative Rules on Information Services of Mobile Internet Applications, providers must set up and improve content review and management procedures and take measures that include warnings and account closures against anyone posting illegal or irregular content. App providers must now also record users' log information and keep it for 60 days.
Under new rules issued by the CAC on June 25, search engines such as Baidu Inc. that provide paid search services must check the advertisers' qualifications, indicate the quantity of paid search content on each webpage, and clearly label regular and paid search results to differentiate them.