(Yicai Global) Dec. 29 -- Chinese handset maker Guangdong OPPO Mobile Telecommunications Corp. will start selling its smartphones in Japan this spring, it plans to announce in Tokyo on Jan. 31, Kyodo News quoted an insider as saying yesterday.

The company established a unit in Japan in August and officially started its business operations last month.

Its handsets will come without a SIM card, so users can sign up to any carrier. Its high-end models, priced at USD266 to USD620 in China and elsewhere, hold strong youth appeal because of their pivoting cameras.

A total of 99 million OPPO mobile phones sold worldwide last year conferred on the brand fourth place in global market share, and Oppo was the most popular brand in China last year, data from American research company IDC show.