China Moves Ahead of US in iOS App Revenue, With Growth Largely From Games
Yicai Global
/SOURCE : Yicai
China Moves Ahead of US in iOS App Revenue, With Growth Largely From Games

(Yicai Global) Oct. 24 -- Revenue from iOS apps in China hit a record high in the third quarter of this year, making China the largest market for the iPhone and iPad's App Store, according to a recent report from market research company App Annie.

Revenue in China reached USD1.7 billion in the nine months through September, while sales in the US were USD1.5 billion. The US had been the No. 1 market since 2010.

Chinese iOS users spend five times as much as they did two years ago on iPhone and iPad apps, the report said. Games drive most of the revenue growth. China had already overtaken the US in terms of users' time spent on some individual games in the second quarter.

Apart from games, the most popular apps in the Chinese iOS App Store include those for entertainment, social media, books, photo and videos. App revenue growth rose sharply across the board. In the case of entertainment apps, sales jumped 3.5 times. The gain was three-fold for all other popular categories.

App Annie predicts that iOS app revenue will continue to grow and the Chinese market will "contribute the largest absolute revenue growth for App Store" in 2020.

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