(Yicai Global) May 31 -- The office behind the China International Import Expo held a promotional event in Shanghai yesterday to kick off the upcoming trader roadshow it hopes will generate trader interest in the second iteration of the import exhibition.
The ceremony took place on the Bund, where the CIIE Bureau rolled out more registration channels to encourage more smaller and private firms to sign up for the event, which will run from Nov. 5 through Nov. 10 this year. The actual roadshow kicks off in Hangzhou, Zhejiang province, today.
Trader registration will last until the end of September, a month longer than the expo last year, said Sun Chenghai, deputy director of the CIIE Bureau. This will give these companies chance to learn about the international market, analyze industry development and seek new business opportunities, he added.
Last year, companies at the first ever CIIE struck some USD57.8 billion worth of deals. Exhibitor registrations are about to close and vendors have already signed up for more space than last year, with 250 registrants among the world's top 500 companies or leaders in their industry.
This year's exhibition will add high-end consumer goods, augmented reality, virtual reality and products for the elderly and rehabilitation, as well as providing an outdoor area for heavy machinery and vehicles.
The organizers have also set up a trading group in Shanghai to better serve local firms in the Shanghai Pilot Free Trade Zone, find more buyers and improve matchmaking between purchasers and vendors.
Editor: James Boynton