China's Leading Online Travel Services Provider Ctrip Goes Through 'Inside-Out Rebranding,' Unveils New Global Site
Mevlut Katik
/SOURCE : Yicai
China's Leading Online Travel Services Provider Ctrip Goes Through 'Inside-Out Rebranding,' Unveils New Global Site

(Yicai Global) Dec. 18 -- Ctrip, China's leading online provider of travel services owned and operated by Ctrip Computer Technology (Shanghai) Co., is undergoing a "huge rebranding," its website indicates. Ctrip is launching a new global website named Trip.com in an "inside-out rebranding." The move aims to make the company more "globalized" and to connect with international travelers and customers.

Visitors to the Ctrip website see highlighted notices in some sections, which say, "While we undergo a huge rebranding, our 'Things To Do' section will be temporarily unavailable as of December 20, 2017. We want to ensure we offer our customers the best products and services possible, so please stay tuned for the exciting relaunch of our 'Things To Do' in the near future."

Ctrip's website also introduces its new brand Trip.com, which is already up and running as a separate website. The transition from Ctrip's English version to Trip.com will be complete in early 2018, the company officials were quoted as saying. The new brand also removes Ctrip's iconic dolphin from its logo and changes its color and font.

Trip.com will provide one-stop travel booking services in 13 languages through its website and mobile app. It is a part of the Ctrip.Com International Ltd. [NASDAQ: CTRP], with over 30,000 employees across four continents and over 300 million members, making it one of the leading online travel agencies in the world. Shanghai Ctrip Commerce Company will operate Trip.com.

Ctrip will hold its 2017 annual general meeting on Dec. 21. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume, the company says. For the third quarter of 2017, Ctrip reported net revenue of CNY7.9 billion (US$1.19 billion), a 42 percent increase from the same period of 2016. Net revenue for the third quarter climbed 23 percent compared with the previous quarter.

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Keywords: Ctrip , Travel , ONLINE , Branding