(Yicai Global) April 16 -- Apple's iOS system saw a marked decline in its market share in China, the lowest level since July 2014, says a recent report on mobile phone operating systems released by Kantar Worldpanel, a consumer and consumption survey institute.
The data refers to the market share of mobile operating systems. It reveals Android and iOS command most share of mobile operating systems in China, the US, Japan, and many European countries, while Windows occupies a tiny share, and others have almost disappeared.
Unlike other countries, the market in China has experienced a tremendous change over the past year. Android increased its market share by 9.3 percent to 86.4 percent from 77.1 percent; and the share of iOS system declined by 8.9 percent, falling to 13.2 percent from 22.1 percent.
Although iPhone 7 and iPhone 7 Plus are still best-sellers, domestic phone makers including Oppo and Vivo are selling cheaper mobile phones as users find them more affordable, which is why the share of the two operating systems changed substantially in China, the report says.
In the high-end mobile phone market, Huawei has been building a commercial high-end image since launching the Mate7 in an effort to attract high-end users competing with Apple.
However, the situation is better for iOS in the US where Apple's headquarters is based. Android share dropped by 3 percent while iOS gained 3.7 percent market share, with iPhone 7 and 7 Plus remain to be the best-sellers. Elsewhere in the UK, the market share of iOS enjoyed the largest increase, 4.5 percent, while it also did well in other European countries.