(Yicai Global) Oct. 22 -- China’s e-taxi giant Didi Chuxing will reshuffle the management of its ride-hailing and group buying businesses.

Sun Shu, general manager of Didi’s new Huaxiaozhu e-taxi service, will also work as executive president of the firm’s overarching online cab platform and report to Fu Qiang, the company’s senior vice president and chief executive officer, it said in an internal e-mail yesterday. Chen Xi, current executive president of the platform, who joined Didi in 2016, is poised to leave for personal reasons.

Lai Chunbo, the ride-hailing platform’s chief technology officer, will move over to Didi’s Chengxin Youxuan group buying service to oversee product technology, customer service, warehousing and quality control, and build up a contract fulfillment system. Lai will report to Senior Vice President Chen Ting. Cao Le will take the baton from Lai and report to Fu Qiang.

Beijing-based Didi has undergone major personnel changes this year and has been entrenching in third-tier and below urban and rural markets and in group buying. The company started Chengxin Youxuan in June and it had over 2.8 million orders per day nationwide as of Sept. 29.

The firm, which became China’s ride-sharing top dog after it chased US-based rival Uber out in 2016, has 550 million users in total and conveys more than 10 billion passengers a year, the firm’s founder, chairman and CEO Cheng Wei said in June, adding it has over 10 million annual active drivers and daily service orders that peak at over 60 million on its combined platforms.

Editor: Ben Armour