China's 710 Million Netizens' Spend an Average 26.5 Hours a Week Online
Yicai Global
/SOURCE : Yicai
China's 710 Million Netizens' Spend an Average 26.5 Hours a Week Online

(Yicai Global) Aug. 3 -- By the end of June, China had an online population of 710 million netizens in total, of which an overwhelming 92.5 percent use mobile phones to go online, according to the latest statistics from the China Internet Network Information Center (CNNIC). In the first half of the year alone, the average online time of Chinese netizens per week amounted to over a day, at 26.5 hours per week.

Among these netizens, users of instant messaging totaled 642 million, up by 17.69 million from the end of 2015 and accounting for 90.4 percent of total netizens; while users of search engines totaled 593 million, with a utilization rate of 83.5 percent.

Specific usage is hard to quantify, beyond the assumption that the majority of netizens are logging on to use social networks, send email, watch online videos, play online games, read or write blogs, or use increasingly popular photo sharing sites. However, the CNNIC also released figures that give an insight into online news readership.

In the same period, readers of online news totaled 579 million, with netizens' utilization rate at 81.6 percent, while users of mobile online news totaled 518 million, accounting for 78.9 percent of mobile netizens, up by 36.35 million from the end of 2015 with a growth rate of 7.5 percent.

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