China's Internet Literature Attracts 352 Million Readers
Dou Shicong
/SOURCE : Yicai
China's Internet Literature Attracts 352 Million Readers

(Yicai Global) Oct. 23 -- China's internet literature has attracted 352 million readers, accounting for half of the country's web users, as of June and the industry is worth USD1.5 billion (CNY10 billion) and has entered the industrialization stage, Workers' Daily reported today citing a report released at a recent internet literature forum hosted by the Beijing Writers Association and online reading service provider iReader Technology Co. [SHA:603533].

The number of internet readers will increase by tens of millions annually, industry experts predicted.

Online literature does a better job of integrating traditional and realistic cultural elements than printed works, Prof. Li Linrong of the Department of Arts of Beijing International Studies University said. Online literature is more closely connected to traditional culture, national spirits and cultural heritage than printed works, Li said.

All forms of literature aim to positively impact people, and modern times with online literature will have great works with depth and distinctive features, iReader founder Zhang Lingyun said.

The internet literature industry in China is very complex, and it requires guidance and organization, said Ning Ken, who took first place in the First Internet Literature Contest. Readers must discover valuable works, Ning said.

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Keywords: Internet Literature , IReader Technology , Ning Ken