BMW Executives Poached by Chinese Electric Car Company
Yicai Global
/SOURCE : Yicai
BMW Executives Poached by Chinese Electric Car Company

(CBN - Global) April 22 -- Future Mobility, a Chinese electric vehicle company backed by Tencent Holdings Ltd. [HKG;0700] and Foxconn Technology Group [TWSE:2317], may be hiring four top executives from German automaker BMW AG's [FWB:BMW] i sub-brand.

They include Mr. Carsten Breitfeld, the former project manager for BMW's i8 plug-in sport car, Mr. Dirk Abendroth, the vice president of software and connectivity at BMW, Mr. Benoit Jacob, the head and vice president of BMW i sub-brand, and Mr. Henrik Wenders, the vice president of marketing at BMW.

The two Chinese investors have extraordinary strengths in assembly line and battery development as well as Internet-based services. But the two companies don't have talent pipelines and practical experience in the automotive industry.

Demand for BMW i-Series electric vehicles and hybrids appear to have waned in the first quarter, according to a LeftLane News report released on April 19. Combined sales of the i3 and flagship i8 models reached 5,128 units globally in the first quarter, representing a decline of 23 percent from the same period last year, as noted by the BMW Blog. BMW has promised to gradually expand its i-Series family.

In February 2011, BMW launched its BMW i sub-brand at its headquarters in Germany. The brand represents new energy vehicles and new mobile solutions.

Follow Yicai Global on