(Yicai Global) Dec. 20 -- China's popular anime-focused streaming site Bilibili and Alibaba's Taobao commerce platform are to collaborate on content-driven e-commerce and commercialization of Bilibili's intellectual property assets.
The partners will help video makers who sign contracts with the streaming site to set up authenticated accounts for 'Taobao Talents,' the content creators registered on the platform, online news portal Caijing reported. They will promote positive interaction between content distribution and commercial profits through personalized recommendations, operation of contents and other forms, the report added.
With the appearance of generation 'Z,' people born between 1995 and 2010, China will hopefully become the world's largest consumer in the culture and entertainment field, said Chen Rui, Bilibili's chairman and chief executive. Cooperation with Taobao will raise profits earned by video makers and better stimulate their creative ideas and potential, so as to establish a positive ecosystem for them, he added.
In commercialization of intellectual properties, the two parties will get through the commercial links from front desk scenarios, like directly contacting clients, to product development and further improve user experience.
Bilibili was initially an online culture community catering to youngsters, set up by anime fans, and gradually grew into a large streaming website, mainly featuring the sharing of originally-made videos and its real-time comments function called 'barrage.'
The number of active monthly uploaders on the website had exceeded 570, 000, up 130 percent annually, at the end of this year's third quarter. The view counts of the original high-quality videos accounted for 89 percent of the site's overall number.
With 600 million users, Taobao began building its content e-commerce service system in 2015. The number of 'Taobao Talents' registered on the platform hit 1.6 million and they collectively earned commission worth more than CNY3 billion (USD435 million) from Taobao last year.
The e-commerce platform has high hopes for Bilibili's main users and their target audience. The 'Nijigen' sector -- literally 'two-dimensional space,' referring to the culture related to anime, comics and games -- has revealed its large potential on the Taobao platform, said Jiang Fan, president of Taobao and vice president of Alibaba Group.
He added that the cooperation between the two parties will further unleash the commercial potential of Bilibili's original content and present Chinese youngsters' creative ideas to the world.