(Yicai Global) Sept. 29 -- Fertilizer producer Shenzhen Batian Ecotypic Engineering Co. [SHE:002170] has begun selling its agricultural supplies in partnership with Alibaba Group Holding Ltd. [NYSE:BABA], using the e-commerce giant's Rural Taobao marketplace.
Batian Ecotypic subsidiary Heyuan Eco Co. signed an agreement with Alibaba China Software Co. to sell 'Sijia,' 'Yiliduo,' 'Hali' and some other brands on Rural Taobao, set up sales outlets, and display product information on the website cun.taobao.com with technical support from Alibaba Software.
Shenzhen-based Batian said Rural Taobao enjoys a competitive advantage in e-commerce in rural markets and supporting services, while Batian Ecotypic is widely recognized in the compound fertilizer sector.
"More than 16,000 Taobao Rural Service Centers are already in place and in the next 3-5 years, Alibaba plans to expand the program to 100,000 villages and 1,000 rural counties, enough to cover one-sixth of all Chinese villages and one-third of all counties," according to a recent article on Alizila, Alibaba Group's news portal.
Last October, Alibaba said that since setting up the platform, it has created 280,000 rural jobs and lifted some communities out of poverty.