(Yicai Global) March 17 -- Famous musician and producer Gao Xiaosong will no longer serve as the director of Alibaba Group Holding's online music platform.

Gao's move was shown on enterprise data inquiry platform Qichacha. In October 2019, the songwriter stepped down as Alibaba Music Technology's chairman and legal representative. Zhu Shunyan took up the reins as chairman after him.

The Hangzhou-based tech giant has been striving to step up to rivals' music streaming platforms such as QQ Music and NetEase Cloud Music but its efforts have been mixed. In January, it was reported that its Xiami Music will be closed in February after peer TTPod's shutdown in 2016. The firm had integrated the two platforms under AliMusic in March 2015.

Formed in 2016, AliMusic has CNY10 million (USD1.5 million) in registered capital. Jack Ma-controlled Hangzhou Ali Venture Capital has a 90 percent stake in the firm and record label Taihe Rye Music has 5 percent of the equity. Gao is one of Taihe Rye Music's co-founders.

Editor: Emmi Laine