(Yicai) April 9 -- AliExpress, Alibaba Group Holding’s international e-commerce platform, has launched a new marketing campaign to encourage more brands to enter overseas markets.

Through the campaign, called 10 Billion Yuan (USD1.4 billion) of Subsidies, AliExpress aims to recruit big businesses that are already doing cross-border e-commerce and merchants from its online retail platform Tmall, with 1,000 slots available.

Participating companies will be offered a fully managed model, in which AliExpress handles operations, sales, and logistics fulfillment, as well as a semi-managed model.

Businesses will also be able to sell their goods through the many e-commerce platforms under the Alibaba umbrella, such as Lazada, Miravia, Daraz, and Trendyol, offering coverage in major global markets including Southeast Asia, South Asia, Europe, and the Middle East. 

Well-known brands such as Huawei, Lenovo, Xiaomi, DJI, and Tineco have already signed up and talks with others such as Midea, Hisense, and TCL are ongoing. 

Cainiao, Alibaba’s courier unit, will provide merchants with logistics services, including the five-day global delivery service that it started offering last year.

Cainiao will also work with China’s customs authorities to set up ‘exclusive zones’ for brands inside the comprehensive bonded areas in cities such as Shenzhen and Weihai, which allow early export tax rebate in cross-border trade. 

Editor: Tom Litting