(Yicai Global) May 30 -- Alibaba Group Holding's e-commerce platform Tmall has helped Swiss sporting goods retailer Intersport International to transform its Beijing flagship into a New Retail store which fuses offline and online services to provide new types of shopping experiences to its customers.
Tmall's contribution to the 1300 square-meter Tmall X Intersport Megastore covers customer insights, supply chain management, retail technologies, smart logistics and electronic payments, said the e-commerce platform in a statement. The store is located in Beijing's Qianmen shopping district.
Tmall's next step will be to promote the New Retail sales scenarios to some 200,000 stores with more than 1,000 brands by the end of this fiscal year, ending next March, said Jessica Liu, president of Tmall Fashion and Luxury. Tmall hopes to apply the online-offline retail model particularly with luxury stores, while combining payment platform Alipay's tax rebates with delivery services from Alibaba's logistics firm Cainiao.
New Retail, described by Alibaba Executive Chairman Jack Ma as "the integration of online, offline, logistics and data across a single value chain," is changing the way Chinese consumers shop. Alibaba, alongside rival tech giants Tencent Holdings and JD.Com, China's biggest online retailer, are three of the strongest players in the New Retail game.
Alibaba's technologies will give Intersport's customers an entirely new shopping experience and help us link our offline and online activities, said Victor Duran, chief executive of the Swiss firm. Founded in 1968 and based in Bern, Intersport has established its presence in 44 countries with over 5,600 stores. The firm entered China in 2013 and has opened 24 offline shops so far.
Tmall Fashion and Luxury has established cooperation with 50,000 stores and more than 400 brands while creating New Retail scenarios since Nov. 2015.
Editor: Emmi Laine