Alibaba Plucks Pakistan's E-Commerce Firm Daraz to Tap South Asian Market
Liao Shumin
/SOURCE : Yicai
Alibaba Plucks Pakistan's E-Commerce Firm Daraz to Tap South Asian Market

(Yicai Global) May 9 -- China's largest e-commerce firm Alibaba Group Holding Ltd. is further growing its international e-commerce presence by buying all the shares of Daraz Group, Pakistan's top and South Asia's largest e-commerce platform, for an undisclosed sum.

Founded in 2012, Daraz also operates in Bangladesh, Myanmar, Sri Lanka and Nepal, serving 5 million consumers, with 30,000 sellers and 500 brands and 2 million product categories, per its website.

Daraz will continue to operate under its brand after the deal concludes, Alibaba said, adding that the former will use Alibaba's expertise and experience in technology, e-commerce, mobile payment and logistics to further expand in the South Asian market, which has a population of more than 460 million, 60 percent of which is under age 35.

Alibaba infused another USD2 billion into Southeast Asia's largest e-commerce platform, Lazada, in March, increasing its shareholding to 83 percent after already spending USD1 billion to become its largest shareholder in April 2016. Alibaba co-founder Lucy Peng serves as Lazada's chief executive officer and chair, while former Alibaba chief executive Maximilian Bittner serves as a senior advisor.

Alibaba's presence in South East Asia also includes Indonesian e-commerce firm PT Tokopedia, whose USD1.1 billion financing Alibaba led last year.

Alibaba's international retail revenue bobbed up 63 percent to CNY4 billion (USD628 million) in the first quarter, buoyed by strong growth in its global businesses such as Lazada and AliExpress, Alibaba's global online shopping platform, as its financial earnings report released May 4 shows.

Editor: Ben Armour

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Keywords: Alibaba , Pakistan , Daraz