(Yicai Global) June 19 -- China Literature is changing its organizational structure to make room for artificial intelligence as the digital publishing company owned by internet giant Tencent Holdings aims to develop an AI assistant for its writers.

The operator of QQ Reading will restructure to have four business departments, including Film and Television, as well as AI and Platform Research & Development, Chief Executive Hou Xiaonan, who took office in May, wrote in an internal letter today.

AI will be used to connect readers and users, Hou said. Users will have the opportunity to enter one story after another while interacting with the characters as the Shanghai-based company will provide a multi-modal intellectual property experience that involves graphics, audio, and video, per the CEO.

To follow this blueprint, China Literature needs to focus on basic AI to build its own artificial intelligence-generated content technology, Hou said, adding that the newly established AI and R&D arm will be tasked with developing core large language models.

China Literature is one of the largest digital publishers in China as more than nine million authors upload content onto the platform and the firm has adapted several such novels into films and television dramas.

Investors reacted mildly to the news as shares of China Literature [HKG: 0772] closed 0.79 percent high at CNY38.20 (USD5.30) today.

Editor: Emmi Laine