(Yicai Global) Nov. 10 -- Residents of the Canary Islands, located off the northwest African coast but owned by Spain, have been deeply influenced by China’s Singles’ Day shopping festival, which is celebrated annually on Nov. 11.
Three years ago, Cainiao Network Technology Co., run by Chinese e-commerce giant Alibaba Group Holding Ltd. [NYSE:BABA], struck a deal with the local post authority in Spain, Cacesa, and other local logistics firms to open up a path for the delivery of Chinese packages.
As Singles’ Day orders increased, the number of deliverymen became insufficient.
However, around the time the shortage began, a Spanish man named Ruben began working for a courier and traveling between the islands to deliver packages. He credits the packages coming from China for keeping his income steadily on the rise.Keywords: LOGISTICS, Ecommerce, Singles' Day