(Yicai Global) June 29 – One of the world’s largest smartphone makers, Apple Inc. [NASDAQ:AAPL] has dumped more than 20,000 Chinese applications from its App Store, with more still being taken down.
The move comes shortly after the California-based company brought in a new policy to cash in on the Chinese online tipping system and banned the use of ‘hot code push,’ an app update method that bypasses the need for Apple’s approval.
Apple previously told developers to remove tipping from their applications, a common practice on Chinese platforms where users can send virtual gifts, bought with real money, to content creators and live streamers. Instead, the tech giant has opted to take a 30 percent cut on any tips sent through apps, similar to in-app purchases.
The American firm has been losing its footing in China recently, as domestic smartphone makers take over the market and Tencent Holdings Ltd.’s [HKG:0700] WeChat messaging app becomes ever-closer to its own operating system, allowing users to carry out an array of tasks, from ordering food to booking plane tickets, without having to leave the application.
The culling hasn’t only hit developers in Asia. Some 27,000 American apps have been cut from the App Store, in a move market insiders believe to be a warning against creators that are still using hot code push.Keywords: Apple Inc., Mobile Gaming, Mobile Apps, TECHNOLOGY