ZTE Introduces Axon M Foldable Phone as It Works to Regain Foothold in China

ZTE Introduces Axon M Foldable Phone as It Works to Regain Foothold in China

Li Na

Date: Fri, 01/19/2018 - 17:04 / source:Yicai
ZTE Introduces Axon M Foldable Phone as It Works to Regain Foothold in China
ZTE Introduces Axon M Foldable Phone as It Works to Regain Foothold in China

(Yicai Global) Jan. 19 -- ZTE Corp. recently introduced its Axon M foldable device to China, and Cheng Lixin, chief executive of the firm’s mobile devices division, expects the company will regain its foothold in the country after a series of market and personnel adjustments.

“About 90 percent of our smartphone sales comes from overseas and the remaining 10 percent is from the Chinese market,” said Cheng. “ZTE still managed to capture the seventh spot in the world’s smartphone market.”

One of the Shenzhen-based group’s priorities is expanding its presence in China, the world’s largest smartphone market, he said.

ZTE’s Axon M is the only foldable smartphone that has been mass produced. Such devices are poised to become popular as they are compact and can satisfy consumer demand for multitasking capabilities and big screens, Cheng said.

Several phone makers have showcased foldable smartphones in recent years. Samsung group introduced the W2018 dual-screen device. It sold for more than CNY20,000 (USD3,100), and the company produced limited quantities.

ZTE shipped 51.8 million units in 2010, becoming China’s biggest handset producer and the world’s fourth largest phone maker behind Nokia Corp., Samsung and LG Electronics Inc. Its shipments declined and ranked seventh last year. It ranked fourth in the US.

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Keywords: ZTE Corp., SMARTPHONE