Short Video Platform Kuaishou Partners Tsinghua University to Repair Waning Reputation

Short Video Platform Kuaishou Partners Tsinghua University to Repair Waning Reputation

Dou Shicong

Date: Wed, 04/04/2018 - 13:23 / source:Yicai
Short Video Platform Kuaishou Partners Tsinghua University to Repair Waning Reputation
Short Video Platform Kuaishou Partners Tsinghua University to Repair Waning Reputation

(Yicai Global) April 4 -- Beijing Kuaishou Technology Co., the firm behind popular Chinese short video platform Kuaishou, plans to set up a research institute with Tsinghua University as it looks to restore its reputation after taking slack for publishing vulgar content.

The lab will cooperate with several of the university’s departments to research computer vision, big data, artificial intelligence and social sciences, state-backed online news portal The Paper reported, citing Chen Dingjia, chief technology officer at Kuaishou. There are 35 technology topics the institute has already planned to research, he added.

Kuaishou, which claims to have 120 million daily active users, has been plagued by unrefined content since its inception in 2011. Most recently, state-owned broadcaster CCTV criticized the platform for allowing a number of young girls to attract viewers by showing off the early stages of their pregnancy, which the television network believes could have a negative impact on adolescents.

 “We hope by partnering Tsinghua University we will be able to provide features that can automatically recognize emotions and the meaning of videos in future, such as whether the video is offensive or violent,” Chen said, adding that this could help improve the content on the platform.

The new partnership will research community construction and content management, said Su Hua, founder and chief executive at Kuaishou. He also issued a public apology letter while announcing the new cooperation, admitting that Kuaishou’s video recommendation algorithm was flawed and had deviated from its original aims.

Follow Yicai Global on

Keywords: Kuaishou, Tsinghua University, CCTV, Online Video, Social Media