China Is King of the Hill in PUBG’s 40 Million Global Sales

China Is King of the Hill in PUBG’s 40 Million Global Sales

Duan Qianqian

Date: Mon, 04/23/2018 - 18:24 / source:Yicai
China Is King of the Hill in PUBG’s 40 Million Global Sales
China Is King of the Hill in PUBG’s 40 Million Global Sales

(Yicai Global) April 23 -- Chinese gamers are the biggest buyers of PlayerUnknown’s Battlegrounds, the rampantly popular battle royale video game that tipped 40 million global sales last month.

Almost 40.5 percent of sales have come from the world’s largest gaming market, creator Brendan Greene told Yicai Global today. PUBG had been the weekly sales champion on Steam, the world’s biggest gaming marketplace, for 54 straight weeks until Far Cry 5 knocked it from the top spot on April 1.

The sales figure is high, but publisher PUBG Corp. will struggle to maintain its impressive growth, Greene added, saying the company plans to offset the outflow of players by updating weapons and other in-game content.

Tencent Holding Ltd., the world’s biggest gaming company, bought the rights to distribute PUBG in China late last year and the country is now home to more than 46 percent of the game’s players, even though Tencent is yet to reduce the computer version and has only published its mobile iteration.

A number of Chinese e-sports teams have set up units for PUBG, but Greene said it would be challenging to host competitions as each round includes 100 individual players. Broadcasting will also be an issued, he added, saying that the vast player numbers will mean streams will have to focus on specific fights and cannot show all one-on-one skirmishes. 

Editor: James Boynton 

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Keywords: PUBG, Brendan Greene, TENCENT, e-sports