(Yicai Global) April 3 -- China International Import Expo Bureau signed exhibitor agreements with 22 leading foreign goods and service trade companies. The new participants will bring their latest technology, products and solutions to the expo in November.
More than 1,600 enterprises from over 120 countries and regions have signed up for the event, despite there are still 216 days to go before the opening of the exhibition, Yicai Global learned during a visit to the venue, and more than 600 of them, including many Fortune 500 companies, have already signed the exhibitor agreement.
The expo will be divided into seven sections -- intelligent and high-end equipment, consumer electronics and home appliances, apparel and consumer goods, food and agricultural products, medical equipment and healthcare and trade in services, Zhou Lingyan, head of the organizing bureau, told Yicai Global.
Exhibitor recruitment has been progressing faster than expected, and there has been a rush among foreign businesses -- international automakers and smart device, food and consumer goods producers, in particular -- for exhibition booths. Participant registration is under way.
The US’s E. I. du Pont de Nemours and Co., better known as Dupont, will showcase its high-tech products and solutions in the intelligent and high-end equipment section, Huang Chen, general manager of Dupont China, told Yicai Global, adding that the company will assemble an exhibition team, the largest in almost 10 years, from business units all around the globe to take part in the import expo.
“We’ll make active preparations in the next seven months. We’ll probably bring a wearable device, among others, which has a broad range of applications in home entertainment, sports and healthcare services and can be updated regularly,” Huang said.
Australia’s Blackmores Ltd. has secured a booth in the medical equipment and healthcare section,Peter Osborne, vice president for Asia Pacific, told Yicai Global, stressing that the expo is the first import exhibition in China, and his company will take the opportunity to expand its operations in the world’s second largest economy.
“We have a research center in Australia, and we’ll set up a branch in Shanghai to focus on product research and development, clinical data studies and consumer education. All technical staff will be assigned from Australia directly,” he said.
The world’s number one cosmetics brand L'Oréal S.A. will introduce its latest products, technology and concepts to beauty-conscious consumers at the event. “We’ll bring the most essential technologies that we have developed over the past two decades,” Stéphane Rinderknech, chief executive officer of L’Oréal China, said.
“The first China International Import Expo attests to the Chinese government’s determination to further reform and open up its economy. L'Oréal will bring Chinese consumers the most coveted and high-quality brands and products, the most creative technologies, the most disruptive New Retail model and the most advanced sustainable development philosophy, and contribute to the event with concrete actions, supporting China’s economic globalization and free trade [campaign],” Rinderknech emphasized.
Among food and agricultural product exhibitors are Arla Foods (Denmark), Australian organic baby food brand Bellamy’s Organic, Ukrainian candy maker Roshen Confectionery Corp. and China’s Yashili International Holdings Ltd.
China is in the midst of a transition from high-speed growth toward high-quality development, and leading Chinese dairy companies have gone abroad to experience advanced foreign management practices and technologies in line with the government’s call for quality-oriented growth, raising the quality of Chinese dairy products in the global market, opined a senior manager from Yashili International.
Fung Group, a 112-year-old conglomerate headquartered in Hong Kong, will have a massive booth measuring more than 500 square meters in the trade and services section. The company hopes to introduce its diverse services to more people through the expo, Zhao Lijuan, group director and Fung’s chief representative in east China, told Yicai Global.
Fung Group is a multinational wholly owned by the Fung family with core businesses ranging from trade and logistics to distribution and retail. It has four public companies -- Halcon Resources Corp., Global Brands Group Holding Ltd., Convenience Retail Asia Ltd. and Trinity Ltd.
Other exhibitors present at the signing ceremony include French engine manufacturer Baudouin, intelligent storage and logistics system solutions developer Dematic Technology (USA), Emerson Electric Co. (USA), Ferretti Group (Italy), forklift manufacturer the Linde Group, Nokia Corp., Dow Chemical Company and Panama City.
“Apart from corporate exhibitors, some countries will send national delegations to the expo”, a staff member at the bureau’s exhibitor recruitment office told Yicai Global. Russia and Ukraine will subsidize enterprises to participate in the event, and their booths measure 1,100 and 500 square meters, respectively. The Belt and Road countries are already aware of the importance of the Chinese market for their own export industries, the staff member added.